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Toy testing and marketplace policies

Official sources for U.S. and EU toy requirements, plus the Amazon US verification workflow.

Product regulations

Product regulation · United States

U.S. toy safety and children’s product requirements

Review applicable ASTM F963 sections, age grading, and CPSIA requirements such as lead and phthalates. Confirm the need for a Children’s Product Certificate and a CPSC-accepted lab for the applicable testing scope.

Applies to
Children’s toys
Version / reference
ASTM F963-23 under 16 CFR Part 1250; applicable CPSIA requirements
Source checked
Effective reference
2024-04-20 ASTM F963-23 effective date by date of manufacture
U.S. Consumer Product Safety Commission

Product regulation · European Union

EU toy safety and harmonised standards

Identify relevant EN 71 parts based on design, materials and intended use. Review the applicable conformity assessment and supporting technical documentation.

Applies to
Children’s toys
Version / reference
EN 71 series; check the cited edition for each relevant part
Source checked
Effective reference
Check source
European Commission

Product regulation · European Union

EU chemical restrictions

Review material-specific substance restrictions for relevant toy components and finishes.

Applies to
Toys and relevant materials
Version / reference
REACH Annex XVII; check the applicable entry and conditions
Source checked
Effective reference
Check source
European Chemicals Agency

Product regulation · Great Britain

Great Britain toy safety

Review the applicable safety assessment, designated standards, conformity documentation and markings for the route used to place the toy on the Great Britain market. Northern Ireland needs a separate review.

Applies to
Toys designed or intended for play by children under 14
Version / reference
Toys (Safety) Regulations 2011, as amended
Source checked
Effective reference
Check source
UK Office for Product Safety and Standards

Product regulation · European Union

EU Toy Safety Regulation transition

The main requirements apply from 1 August 2030. Review the digital product passport, applicable safety and documentation requirements, and transitional treatment for products placed on the market earlier.

Applies to
Toys placed on the EU market
Version / reference
Regulation (EU) 2025/2509, Articles 57 and 59
Source checked
Effective reference
2030-08-01 main application date, with certain provisions applying earlier
EUR-Lex

Marketplace policies

Marketplace policy · United States

Amazon US children’s toys policy

Match the notified ASIN to its photos, labels, applicable certificate and test report. Use the listing notice to confirm what the marketplace requests.

Applies to
Children’s toys
Version / reference
Seller Central children’s toys policy; references ASTM F963-23
Source checked
Effective reference
Check source
Amazon Seller Central

Marketplace policy · United States

Amazon US Direct Product Validation

For a notice requiring Direct Product Validation, choose an Amazon-authorized TIC provider in Seller Central. The provider reviews existing documents or advises whether new testing is needed.

Applies to
Notified children’s toy listings
Version / reference
Seller Central Direct Product Validation workflow
Source checked
Effective reference
Check source
Amazon Seller Central

Existing test evidence

Report reuse guidance · United States

Reuse of U.S. component evidence

Some unchanged component evidence may be usable if it meets the applicable conditions. Methods that need the finished product still require appropriate finished-product evidence.

Applies to
Children’s products with existing component evidence
Version / reference
CPSC guidance on component part testing under 16 CFR Part 1109
Source checked
Effective reference
Check source
U.S. Consumer Product Safety Commission